For digital publishers

Build your editorial calendar from first-party data

Hundreds of articles, limited editorial capacity. We show you which topics have gaps, which articles are almost ranking, and where to focus next — backed by your real reader demand.

Editorial gaps in your coverage

Find the queries in your topic areas where readers are searching but you have no article. These are the editorial gaps competitors fill while you miss the traffic.

Articles almost ranking

Surface articles sitting just off page one with strong demand, and see exactly what to add or refresh to push them up — the fastest traffic wins in your archive.

Topical clusters & internal links

Group coverage into clusters to build authority, and surface the highest-value internal links across hundreds of articles with ready-to-use anchor text.

A data-driven editorial calendar

Turn gaps into a prioritised roadmap and pipeline with traffic forecasts — so limited editorial capacity goes to the stories that will actually grow traffic.

Plan your next quarter of content

Connect Google Search Console and get your first content plan in minutes.