From content gap to published article
Built around your first-party Google Search Console data — not estimated third-party numbers. Everything is powered by what you actually rank for and where the real demand is.
Content Gap Discovery
Find the content you're missing
Our engine mines your real Google Search Console demand to surface topics you have no — or only weak — content for. These are the pages worth creating next, ranked by winnable opportunity.
Uses your first-party impression data to find genuine demand gaps — not estimated keyword data from third parties.
Topics & sub-topics mapped
Every content gap comes with a working title, the target keyword, and the sub-topics to cover inside the article — so a writer can start immediately.
Sub-topics are grouped into topical clusters so you can build genuine topical authority, not one-off posts.
Opportunity scoring (0–100)
Every opportunity gets a composite score based on demand, intent and effort, so you always know what to write first and what can wait.
Priorities: Critical, High, Medium, Low. Generate up to 200 topics per site on demand.
AI Search & Answer Engines (AEO / GEO)
Get cited by AI answer engines
ChatGPT, Perplexity, Google AI Overviews and Gemini increasingly answer searches directly and cite their sources. The comprehensive, well-structured content we help you create is exactly what these engines pull from — so your brand gets mentioned, not skipped.
Answer Engine Optimisation (AEO), also called Generative Engine Optimisation (GEO), is the fastest-growing area of search — and most sites haven't started.
Structured to be quotable
Briefs are built with clear question-and-answer structure, FAQs, defined entities and topical depth — the signals answer engines and AI Overviews use when deciding which page to cite.
The same structure that wins featured snippets and AI citations also reads well for humans.
Cover the full topic, beat the cut
AI engines favour the source that covers a topic most completely. By filling every sub-topic gap around a subject, your content becomes the most thorough answer — the one the model quotes.
Topical clusters map exactly which sub-topics you still need to own a subject end-to-end.
Improve Existing Content
Pages that are almost ranking
We flag keywords where your site already ranks on the edge of page one. A focused content update is often all it takes to break through — the fastest wins available.
Identifies high-impression keywords sitting just off page one, with the page and keyword to improve.
Know exactly what to add
Each 'improve existing' opportunity explains why the page is underperforming and what content to add to win the click — backed by your actual impression and position data.
Reasoning references your real numbers, not generic advice.
Plan & Forecast
Traffic forecast
Every analysis estimates the extra clicks each piece of content could earn — and forecasts how that traffic ramps in over 6–12 months, so you can prioritise with confidence.
A deliberately conservative 3/6/9/12-month projection — designed to under-promise.
Prioritised content roadmap
Turn opportunities into a quick-wins-first roadmap, phased over 90 days, with progress tracking for what's covered vs still to do.
Ranked by priority, impact and effort. Export to CSV for your team or client.
Content pipeline board
Move every piece through Idea → Brief → Draft → Published on a simple board, so nothing falls through the cracks.
One-click brief generation straight from the board.
Content Creation
Production-ready content briefs
One click turns any opportunity into a production-ready brief: suggested H1, meta description, H2/H3 structure, FAQs, semantic keywords, related entities, internal links and a recommended CTA.
Built to Google's helpful-content guidelines, using your site's own keyword context and intent.
Google-aligned, people-first drafts in your brand voice
Generate a full first draft written to read naturally and follow Google's helpful-content and E-E-A-T best practices — in the tone, reading level and point of view you set per brand.
Drafted for you, then human-reviewed: a person always reviews, edits and approves before anything is published. Nothing goes live unchecked.
Topical Authority
Topical clustering
Your keywords and gaps are grouped into coherent topic clusters, so you can see which areas you own and where the biggest opportunities to build authority sit.
Cluster gap scores highlight your strongest opportunity zones.
Internal link opportunities
Surface high-value internal links between related pages, with ready-to-use anchor text — strengthening topical authority and helping new content rank faster.
Prioritises links from strong existing pages to the content you're creating.
Data & Integration
Google Search Console (read-only)
Secure, read-only OAuth connection. We only ever read your existing data — never write to or change your GSC account. Connect in under two minutes.
Imports months of historical data with daily refresh. Tokens encrypted at rest.
Multi-website support
Connect multiple GSC properties and switch between them in one dashboard. Each site has its own gaps, briefs, roadmap and pipeline.
Websites per plan: 1 (Starter/Pro), 5 (Growth), 20 (Scale), unlimited (Agency).