AI search visibility · Claude by Anthropic
How to get your business cited by Claude
To get cited by Claude, make sure Anthropic's search crawler can reach your site and publish pages that answer specific questions with clear, well-supported detail. When Claude uses web search it cites the pages it relied on, so precise, trustworthy, answer-first content gives you the best chance.
How does Claude find and cite sources?
Claude, Anthropic's AI assistant, can answer from its training or use web search. With web search on, it runs searches, reads results and attaches citations linking to the pages behind specific statements in its answer.
Anthropic's documentation lists separate user agents with different purposes: one related to collecting training data, one used for search, and one that fetches pages when a user asks Claude to. As with other providers, that means you can make separate decisions about training and search visibility in robots.txt. Check Anthropic's current documentation for the exact names.
Claude is also used through Anthropic's API inside other companies' products, including research and agent tools that search the web. So a page that works well as a Claude source may surface in places beyond the Claude app itself.
What content does Claude tend to cite?
Based on how Claude generally sources answers, these are the kinds of pages that are well placed to be cited. None of them is a guaranteed trigger.
- Pages that state an answer precisely and support it with reasoning or evidence
- Primary sources: official documentation, original pricing pages and first-hand guides
- Balanced explanations that acknowledge trade-offs, rather than purely promotional copy
- Well-structured long-form pages where each section can support one claim
- Content that is clearly dated and attributed to a real author or organisation
What should you do to get cited by Claude?
Work through these 5 actions in order: the first ones remove blockers, the later ones improve the content itself.
- Review Anthropic's crawlers in robots.txt. Look for rules that block Anthropic's user agents, including blanket "block all AI bots" snippets copied from elsewhere. Decide separately whether to allow training and search access.
- Be the primary source for your own facts. Publish your prices, service details, policies and specifications on your own site in plain text. If the only place those facts appear is a third-party listing, that listing is what gets cited.
- Explain trade-offs honestly. For "should I" and comparison questions, include who your option isn't right for. Balanced, carefully reasoned pages tend to be more useful as sources than pages that only sell.
- Attribute and date your content. Add author bylines, a clear organisation name and a last-updated date. It helps any reader, human or AI, judge how current and credible the page is.
- Keep claims checkable. Avoid unsourced statistics and vague superlatives. If you cite a number, link to where it comes from; if you can't, leave it out.
How FindContentGaps helps with Claude
FindContentGaps runs the loop from finding the questions you're missing to publishing answer-first pages and checking AI citations.
AI visibility checks currently run on Claude with web search
FindContentGaps' AI visibility checks put your prompts to Claude with live web search and record whether your site was cited, whether your brand was mentioned, which competitor domains were cited instead, and an excerpt of the answer. Checks use Claude through Anthropic's API, so results can differ from what someone sees in the Claude app, but they are the closest signal FindContentGaps offers for this engine.
Prompts suggested from your content gaps
Not sure what to track? FindContentGaps can suggest prompts based on the content gaps found in your own Search Console data.
No invented statistics
Drafts follow Google's helpful-content and E-E-A-T guidance and don't fabricate statistics, and the QC gate blocks banned brand words, so what you publish stays checkable.
From gap to published page in one workflow
Opportunity, brief, QC-gated draft, human review and publish-to-site all happen in the same place, so fixing a "not cited" result doesn't turn into a separate project.
Frequently asked questions
Does Claude search the web?
Yes, Claude can use web search, and when it does it cites the pages it drew on. Whether search is used depends on the product, settings and the question. Without search, Claude answers from its training and doesn't link to sources.
Which engine does FindContentGaps use for AI visibility checks?
Checks currently run on Claude with live web search. For each prompt, FindContentGaps records whether your site was cited, whether your brand was mentioned, which competitor domains were cited instead, and an excerpt of the answer.
If Claude cites my site, will ChatGPT too?
Not necessarily. Each engine searches and selects sources differently. A citation in one engine is encouraging evidence that your page is clear and relevant, but it doesn't guarantee the same result elsewhere.
Can I block Claude from training on my content but still be cited?
Anthropic documents separate crawlers for training and search, so robots.txt lets you make those decisions separately. Read Anthropic's current crawler documentation before editing, since user-agent names and behaviour can change.